Iimveliso ezihamba phambili zokuseta ishishini le-eCommerce ngo-2025: isikhokelo esiqinisekileyo esinezicwangciso kunye nemizekelo

Ukukhetha iimveliso ezifanelekileyo ukuqalisa okanye ukulinganisa ishishini le-eCommerce ngo-2025 unokwenza okanye uphule nayiphi na iprojekthi yedijithali. Umthengi wanamhlanje ufuna kwaye uqhagamshelwe rhoqo, enyanzela oosomashishini ukuba bahlale phambi kwegophe kwaye baziqhelanise nemikhwa emitsha yokuthenga, iindlela zehlabathi, kunye ne-niches evelayo ukuba bafuna ukugqama kwaye benze iivenkile zabo ze-intanethi zibe nengeniso.

Kweli nqaku, uya kufumana uhlalutyo olubanzi kunye noluhlaziyiweyo lokuba zeziphi iimveliso ezihamba phambili kulo nyaka kwihlabathi jikelele nakwiLatin America, exhaswa yidatha, izifundo, kunye namava ewebhusayithi ezikuluhlu oluphezulu kwiinjini zokukhangela. Siza kukunika ujongo olucacileyo kumacandelo anamandla kakhulu, amanqaku aphumeleleyo kwi-niche nganye, kunye nazo zonke izitshixo zeqhinga lokuchonga amathuba, ukuqinisekiswa kweengcamango, kunye nokusebenzisa izinto ezintsha zobuchwepheshe eziza kuguqula i-e-commerce ngo-2025. Zilungiselele ukufumanisa amathuba awodwa kunye nendlela yokuwasebenzisa kwi-e-commerce yakho.

Uzibona njani iindlela zemveliso kwivenkile yakho ye-intanethi

Ngaphambi kokukhetha into oza kuthengisa ngayo, inyathelo lokuqala kukwazi indlela yokuchonga ngokuchanekileyo iintsingiselo zabathengi kunye nokwahlula ifashoni edlulayo kwithuba eliqinileyo. Ukufezekisa oku, zombini iiplatifti ezinkulu ze-eCommerce kunye neengcali ziyavumelana kwiindlela ezintathu ezisisiseko:

• Igama elingundoqo kunye nohlalutyo lweepateni zokukhangela kwii-Google Trends, iingxelo ze-Amazon Best Sellers, kunye neengxelo zonyaka ezivela kwiimarike ezifana ne-Mercado Libre okanye i-AliExpress.
• Ukuqwalaselwa ngokuthe ngqo kwiintanethi zentlalo, ukulandela ii-hashtag zentsholongwane, ukuhlalutya iintsingiselo kwiPinterest Predicts, itshaneli ezinempembelelo, kunye nokuziphatha okuvelayo kwiTikTok, Instagram, kunye neYouTube.
• Qhagamshelana neendawo ezihamba phambili kunye nezixhobo ezinje ngezihloko eziQhubhozayo, iTrend Hunter, okanye iWeb efanayo, esivumela ukuba sibone iimveliso ezivelayo ngaphambi kokuba ziqhume kwiintengiso ezinkulu.

Impumelelo ilele kulindelo, ukuqinisekiswa kwedatha, kunye nokwahlulahlula ngokusekwe kwingingqi yakho kunye nabaphulaphuli ekujoliswe kubo. Ngokomzekelo, ibheyile kunye nezincedisi zayo ziyanda eSpain kunye LATAM, ngelixa i izixhobo ezifanelekileyo Bafumana umhlaba kuwo onke amacandelo ngenxa yokudityaniswa kwabo kunye neendlela zokuphila ezisebenzayo, umsebenzi we-hybrid, kunye nokuphila kakuhle komntu.

Iindlela eziphambili zabathengi kunye nezona ndidi zikhangelweyo ze-eCommerce ngo-2025

Eyona ndlela ingcono yokuqonda imakethi yangoku kukubona ukuba ziqhuba njani na ezona ndidi zeemveliso ezihamba phambili. Apha ngezantsi kucazululwe awona macandelo anamandla kunye nabameli ngokweengxelo ezivela kwaShopify, Hostinger, Ecwid, Tiendanube, Jumpseller, kunye namaqonga amakhulu etekhnoloji:

1. Itekhnoloji yabathengi kunye nezixhobo ezihlakaniphile

Izixhobo zetekhnoloji ziyaqhubeka nokukhokela imfuno kwihlabathi liphela. Iimveliso ezifana Iiwotshi ezihlakaniphile, ii-headsets ezingenazingcingo, iitafile, iiwotshi eziphathwayo, iibhetri eziphathwayo, izibane ze-LED ezikrelekrele, izifudumezi, kunye nabancedisi belizwi. ziyindlela epheleleyo. Ukunyuka kwayo kuqhutywa ngumnqweno wokubeka iliso kwimpilo, ukuququzelela umsebenzi okude, kunye nokuphucula ukuzonwabisa kunye namava okuqina.

• Iiwotshi Smart kunye nezacholo zokufaneleka zizimise njengeziyimfuneko, kunye nokukhangela kwenyanga phezulu kwesibhakabhaka kunye nabaphulaphuli abasuka kwii-technophiles ezincinci ukuya kubantu abaneminyaka ephakathi abachaphazelekayo malunga nokuphila kwabo.
• Iifowuni ezingenantambo Bafumana ukukhula okunganqandekiyo, okuqhutywa kukupheliswa kwejekhi kwiifowuni eziphathwayo, ukuhambahamba, kunye nokulula ukufunda, ukusebenza, okanye ukudlala imidlalo. Iimodeli ezivulekileyo zeendlebe nazo zinyuka.
• Iibhetri zangaphandle kunye neetshaja eziphathwayo Ziyinto ephindaphindiweyo yokuthengwa kwabo bahlala beqhagamshelwe kwiifowuni zabo eziphathwayo kwaye bafuna ukuzimela ngokupheleleyo.
• Izibane ze-Smart LED, i-thermostats, iibhalbhu zokukhanya ze-WiFi kunye ne-automation yasekhaya eyisiseko ziyingxenye ye-"smart home" boom, kunye nemfuno ezinzileyo evela kubasebenzisi abafuna ukuzenzela okanye ukwenza amakhaya abo asebenze ngakumbi.

2. Ifashoni, iimpahla zemidlalo kunye nezixhobo

Icandelo lefashoni liyaqhubeka nokuzihlaziya ngokukhululeka, impilo yempilo, kunye nobuntu. Iintsingiselo zango-2025 kwimpahla kunye nezincedisi zibonisa ukugxila okukhulayo kuzinzo, ukusebenza, kunye nesazisi somntu ngamnye:

• Izikipa, iibhulukhwe kunye nempahla yezemidlalo Zihlala zikhangelwa kwaye zibonakala kakhulu kwi-Shopify kunye noluhlu lweemveliso ze-Hostinger. Imbaleki kunye nefashoni yasezidolophini ilawula, kunye neempahla eziguquguqukayo zomsebenzi kunye nezemidlalo.
• Iibhulukhwe zempahla, i-leggings, iikepusi, kunye ne-sweatshirts ezinkulu Ziyavela njengeengubo zeenkwenkwezi ngenxa yentsebenziswano kunye nabaphembeleli kunye nabadumileyo.
• Iimpahla zakudala kunye nefashoni ezinzileyo ifumana igolden age enkosi ngokunyuka koqoqosho lwesetyhula, ukhetho lwamaqhekeza awodwa, kunye nokwazisa ngokusingqongileyo.
• Izicathulo zezemidlalo (i-sneakers) kunye nezixhobo ezifana neminqwazi, iikepusi, iiglasi, amabhanti kunye neengxowa ezinemisebenzi emininzi zivela rhoqo kuzo zonke iingxelo ezihlalutyiweyo.

3. Ubuhle, impilo kunye nezithambiso zendalo

Ukhathalelo lomntu luthathe umtsi osemgangathweni. Iindlela zabathengi ziimveliso ezivuzayo ezinezithako zendalo, iifomyula ze-vegan, iindlela ezibanzi zokhathalelo lwesikhumba, kunye nezisombululo zempilo ezibanzi.

• Izithambiso zendalo, iioyile ezibalulekileyo, iimaski kunye neeserum Batshayela ukukhangela kunye neentengiso, ngakumbi phakathi kwamawakawaka kunye nesizukulwana sikaZ.
• Imfuno ye Iivithamini, izongezelelo zegummy, i-collagen, i-hyaluronic acid, kunye neeprobiotics iyaqhubeka ikhula ngenxa yomdla wokugonyeka, ubuhle obuvela ngaphakathi, kunye nokuchasana nokuguga.
• I-eyelashes yobuxoki, izixhobo ze-nail, kunye ne-organic makeup Bafumana i-boom enkosi ngokubonakala kumajelo eendaba ezentlalo kunye nokukhangela iindlela zobuhle ezenzelwe wena kunye nezikhuselekileyo.

4. Iimveliso zasekhaya, ikhitshi, umhombiso kunye nekhaya elikrelekrele

Ubhubhane ushiye isiphumo esihlala sihleli kumdla wokuphucula iindawo zasekhaya.. Abathengi batyala imali eninzi ekusebenzeni, ukuthuthuzela, kunye neenkcukacha ezenza amakhaya abo afaneleke.

• Izinto ezintsha zasekhitshini, iifryer zomoya, abenzi bekofu abaphathwayo, iiblenders, iifryer zomoya kunye neeprosesa zokutya zikhokelela kwiintengiso.
• Uyilo lwangaphakathi lwe-Eclectic kunye neegadi zasezidolophini okanye iikiti zegadi yasekhaya ukudibanisa nomnqweno wokudala iindawo ezizodwa kunye nezomntu.
• Abaququzeleli bamagumbi, amaphephadonga asusekayo, izibane ze-LED, izixhobo zokucoca, izicoci ezikrelekrele, kunye nezicoci zomoya. ukukhula rhoqo.

5. Izixhobo zezilwanyana kunye neteknoloji

Imakethi yezilwanyana zasekhaya sele isisigebenga sehlabathi esinoqikelelo lokukhula olungenakuthintelwa ngo-2025. ISpain kunye neLatin America zijongene nokudubula kokwenyani kweemveliso zezinja, iikati, kunye nezilwanyana ezingaqhelekanga.

• Iibhedi zezinja neekati, iithoyi ezikrelekrele, imithombo yamanzi, izinto ezizenzekelayo, iintambo zokubopha, iintambo, iipali zokukrwela, kunye nempahla yesilo-qabane. Zivela kuzo zonke iintengiso eziphezulu kunye neziphumo zokukhangela.
• Ukwahlulahlulwa ngeentlobo kunye nohlobo, ukwenziwa ngokwezifiso kwezixhobo, kunye notyekelo lokuphatha izilwanyana zasekhaya njengamalungu osapho ngokulandelelana konyusa ixabiso eliphakathi kunye nemfuno yeemveliso zeprimiyamu.

6. Ukuzonwabisa, imidlalo kunye nemisebenzi yangaphandle

Umthengi wasemva kobhubhane ufuna impilo entle ngokwasemzimbeni, intlalontle, kunye namava angaphandle kwekhaya.. Kule meko, amacandelo anje ngemidlalo yolonwabo, imidlalo yevidiyo, kunye neenkampu kunye neemveliso zokuhamba abonisa amandla amakhulu:

• Imidlalo yebhodi, iipuzzle, izixhobo zobugcisa, amakhadi okurhweba, kunye namanani aqokelelwayo Zivela phakathi kwezona mveliso zininzi zentsholongwane kwiTikTok, Instagram kunye nePinterest.
• Izixhobo zokudlala: iikhibhodi, izitulo ze-ergonomic, iimonitha, iipads, izixhobo zokusasaza, kunye nezibane zokuhombisa ze-LED. Ziyi-niche eqhubeka ikhula.
• Izithuthuthu zabantwana, izithuthuthu zombane, iintente, oobhaka abahambahambayo, iindondo zemidlalo, kunye neemveliso zemidlalo yerakethi. -njengentenetya yokubheqa-, khokela i-adventure kunye neendlela zokuzonwabisa zangaphandle.

7. Iimveliso zoqoqosho ezizinzileyo, ezisetyenzisiweyo okanye ezijikelezayo

Iinkxalabo zokusingqongileyo kunye nokusukela ukusetyenziswa okunoxanduva ngakumbi konyusa imfuno yezinto ezilungele indalo, ezisetyenzisiweyo, ezinokuphinda zisetyenziswe, kunye nezinto zakudala. Oku kubandakanya:

• Iibhotile zamanzi eziphinda zisetyenziswe, i-eco-friendly thermoses, iikomityi ezibolekayo, kunye nezikhongozeli ezivundisiweyo.
• Impahla yakudala yakudala, ifashoni yokunyusa ibhayisekile, ubucwebe obuzinzileyo, ifenitshala eyenziwe ngezinto eziphinda zisetyenziswe, kunye nezixhobo ezilungisekayo..
• Izixhobo zokunciphisa inkunkuma yokutya, iimveliso zococeko ezizinzileyo, izinto zokuthambisa ezingenazo inkohlakalo, kunye nokupakishwa kwe-eco-friendly.

Iimpawu eziphambili kunye namashishini amancinci ngokufanayo adibanisa imiyalezo ezinzileyo kwiikhathalogu zeemveliso, ukuthumela, ukupakisha, kunye namaphulo okuthengisa.

Imizekelo yeemveliso ezihamba phambili ezithengiswayo ngo-2025 ngokwelizwe nangommandla

Apha ngezantsi kukho ukhetho lweemveliso ezinemfuno ephezulu kunye nokukhangela kwimarike nganye enkulu yaseLatin America, ethathwe kwiingxelo zikaTiendanube, Hostinger, Ecwid, kunye noShopify:

1. EMexico

• Iindlebe ezivulekileyo zee-headphones ezingenazintambo
• Izibane ze-LED zokuhombisa
• Izithuthuthu zombane
• Iingelosi ze-Sonny kunye namanani aqokelelwayo
• Imidlalo yevidiyo kunye nezixhobo zokudlala
• Isihlangu sethenisi
• Iibhodi zekhibhodi zeetafile
• Izithethi eziphathwayo kunye nezithethi ezincinci
• I-sauna ephathekayo
• Izikhuseli ze-silicone ezingenamanzi kwiigajethi

2. Kholambiya

• Amakhonkco emisebenzi emininzi
• Ukubumba amabhanti
• Iipedi zegeyimu kunye nabalawuli bee-consoles
• Iivapes kunye nemidiza ye-elektroniki
• Iibhodi zokutyibiliza zombane
• Izixhobo ezichasene nokurhona
• Izichebi eziphathwayo
• Ipeni yePlasma yobuhle
• Iimaski zokulala

3. Ajentina

• Iiketile zombane
• Iifowuni ezingenantambo
• Iiteki
• umsesane smart
• Iikhamera ze-helmet yesithuthuthu
• Izixhobo zokuhamba
• Umatshini wesoda ophinda ugcwaliswe
• Ukufakelwa kweenwele
• I-oveni ye-pizza ephathekayo

4. Tshile

• Iibhetri eziphathwayo eziphathwayo
• Abashicileli abaphathwayo abancinci
• Izitulo zokudlala kunye nezixhobo ze-ergonomic
• Abalandeleli beGPS kwiimoto
• Iikiti zokuphakamisa i-eyelash kunye ne-curling
• Afeitadoras eléctricas
• Oomatshini bobuso be-radiofrequency
• Iikhamera zokhuseleko ekhaya
• Izithuthuthu zombane
• Iibhotile zeperfume ezinokuphinda zifakwe

Olu luhlu lutshintsha ikota nganye, ngoko luluvo olulungileyo ukuhlala usexesheni ngokuphanda iingxelo zemarike, iiTrendi zikaGoogle, kunye nemidiya yoluntu.

Uyivavanya njani kwaye ukhethe eyona mveliso inenzuzo enkulu kwivenkile yakho yeCommerce

Ukukhetha imveliso yeenkwenkwezi ayingombandela wokuxelisa into ehamba phambili kumajelo asekuhlaleni. Kubalulekile ukuba ulungelelanise imodeli yeshishini lakho, uvavanye imiqobo, kwaye ufune inzuzo kunye nobudlelwane bomntu.

• Hlalutya ingeniso yemarike: Ngaba kukho ukugcwala? Ngaba unokuzahlula ngokwakho (ukuyila, ukubeka uphawu, i-niche)? Ngaba uyabazi ababoneleli abathembekileyo? Loluphi utyalo-mali kunye nemida efunekayo?
• Vavanya imfuno yasekuhlaleni: Imveliso ehamba phambili yehlabathi isenokungasebenzi kwindawo ekujoliswe kuyo. Zibeke phambili ezo zikhangelwa kwilizwe lakho okanye kwisixeko sakho.
• Inzuzo kunye neendleko: Bala owona mda ngokuthabatha ukufunyanwa, ulungiselelo, imbuyekezo, imirhumo yemarike, kunye neendleko zentengiso. Iimveliso ekujoliswe kuzo ngexabiso eliphakathi-phezulu letikiti kunye nezinga lokubuya eliphantsi.
• Ubudlelwane kunye namava: Kulula ukuthengisa kunye nokukala imveliso onobuchule kuyo, ukonwabela, okanye onokubalisa ibali eliyinyani ngayo. Ubungcali be-Niche bonyusa ukuzithemba kwaye bunciphisa ukhuphiswano oluthe ngqo.

Khumbula: Ikhathalogu ebanzi kakhulu ayisoloko ingcono. Ishishini le-eCommerce eliphumelelayo linokuqala ngemveliso enye okanye ezimbini ezahlukeneyo zentsholongwane kunye namava abalaseleyo okuthenga.

Izicwangciso ezingundoqo zokuthengisa kunye neendlela zobuchwepheshe ze-eCommerce ngo-2025

Ngaphandle kwemveliso, Isitshixo sangoku sokuseka ishishini le-e-commerce eliyimpumelelo kukusebenzisa iteknoloji, ukuthengisa kunye namava omsebenzisi okwenza umahluko.. Phakathi kwezona zinto zibalulekileyo ngokwe-PrestaShop, i-InPost, i-Shopify kunye ne-Ecwid:

1. Ukuvelisa ubukrelekrele bokwenziwa kumxholo kunye nevidiyo

I-Generative AI iguqula indlela esitsala ngayo kwaye sigcine abathengi. Ayisasetyenziswa nje ukubhala iinkcazo okanye ii-imeyile, kodwa ukwenza iividiyo ezenzelwe umntu, imifanekiso enokwenyani, kunye nokubaliswa kwamabali ebhrendi. Izixhobo ezifana ne-Runway kunye ne-Sora Turbo zikuvumela ukuba wenze iividiyo zemveliso, iintengiso, kunye nezifundo ezidibanisa iimvakalelo kunye nokwandisa ukuguqulwa.

Ukongezelela, i-AI yengxoxo (i-chatbots, abancedisi bokuthenga abahlakaniphile) ilawula ukuya kwi-25% ye-eCommerce interactions, incoma iimveliso, ukuphendula imibuzo, kunye nokunciphisa iinqwelo ezishiyiweyo. Imizekelo efana ne-H&M's virtual stylist ibonisa ukubanakho kokwenziwa komntu ngokupheleleyo.

2. Inyani eyongeziweyo kunye nevidiyo kumaphepha emveliso

Amava antywilayo ayinto eqhelekileyo: Ividiyo ye-AR kunye ne-360 ° ivumela abathengi ukuba "bazame" iimveliso, babone ifenitshala ekhayeni labo, babone iimpahla ngexesha lokwenyani, okanye bajonge ukuphela kwegajethi ngaphambi kokuthenga. Ukunyuka kwamagumbi afanelekileyo, i-IKEA Kreativ, kunye ne-L'Oréal's izihlungi zokuvavanya izimonyo zibonisa olu tshintsho. Ukubandakanya iividiyo ezimfutshane okanye ukulinganisa kwe-AR kunciphisa imbuyekezo kunye nokuphucula ukuguqulwa.

3. Urhwebo lweNtlalo kunye nokuthenga ubomi

Ivenkile yeTikTok, i-Instagram Checkout, kunye neeVenkile zikaFacebook badibanisa ukuthenga ngokuthe ngqo kwii-apps zabo, beguqula amaqonga eendaba ezentlalo abe ziindawo zokuthenga ezintsha ze-intanethi. Umxholo wentsholongwane, impembelelo ephilayo, ukufunyanwa kwemveliso, kunye neendlela ezilula zokuhlawula kwi-intanethi zidibanisa ukuqhuba ukuthengisa ngokukhawuleza, ngakumbi kwifashoni, ubuhle, izixhobo, izixhobo kunye neemveliso zentsholongwane.

Ukusasaza okubukhoma kunye nokuthenga bukhoma kwi-Instagram okanye kuFacebook kukuvumela ukuba ubonise imveliso yakho kwaye uphendule imibuzo ngexesha lokwenyani, ukukhuthaza ukuthenga okunganyanzelekanga kunye nokusebenzisana ngokuthe ngqo.

4. Uzinzo, uqoqosho lwesetyhula kunye nesesibini isandla

Uzinzo aluseyongezelelweyo; kubalulekile ukunxibelelana nabathengi abanoxanduva. Amagqabantshintshi kuyo yonke inkqubo yokuthenga abandakanya izinto ezihlaziyiweyo, ukuthunyelwa kwe-eco-friendly kunye nokupakishwa, ukubuyiswa lula okanye iminikelo, ukunyuswa kwezinto ezisetyenzisiweyo, kunye noqoqosho lwesetyhula oluhlanganiswe kwikhathalogu ngokwayo.

Iimveliso ezifana neZara kunye neVinted zibandakanya okwesibini kwimodeli yeshishini labo, kwaye iVinted, iWallapop, kunye neDepop zikhokela i-ecosystem yaseYurophu yefashoni kunye nezinto ezithandwa ngaphambili.

5. I-Omnichannel, i-UX ephezulu kunye nokufikeleleka

Amava omsebenzisi kufuneka abe ngulwelo, akhawuleze, afikeleleke, kwaye afikeleleke kuso nasiphi na isixhobo. Impumelelo ilele ekudibaniseni onke amajelo: ivenkile ye-intanethi, i-app, imidiya yoluntu, i-WhatsApp okanye inkxaso ye-Messenger, kunye neendawo eziphathekayo, ukuba zikhona. I-hyper-targeted personalization kunye nee-imeyile ezizenzekelayo (ii-imeyile ezivuselelweyo) ziphucula ukunyaniseka.

Ngo-2025, iinkampani ezininzi ziya kufuneka ukuba zihambelane noMthetho woFikelelo waseYurophu, ofuna iiwebhusayithi ezifikelelekayo kuwo wonke umntu, kunye nokukhangela okuguquguqukayo, ukuchasana okwaneleyo, ezinye iindlela zokubhaliweyo, kunye nokuhambelana kwabantu abakhubazekileyo.

6. Iindlela zokuhlawula ezikhuselekileyo, i-tokenization kunye ne-express checkout

Ukwenza lula inkqubo yentlawulo kubalulekile: Cofa ukuze uHlawule, i-Apple Pay, i-Google Pay, i-wallets yedijithali, i-BNPL (Thenga ngoku Hlawula Kamva), kunye ne-tokenization ukunciphisa ukungqubuzana kunye nokuyeka. Abathengi baya kuphepha nayiphi na ivenkile ngenkqubo yokuphuma ecothayo okanye engakhuselekanga.

I-Cybersecurity kunye nokukhuselwa kwedatha ngundoqo ekufumaneni ukuthembela kwabathengi bedijithali. Ukuqinisekiswa kwezinto ezininzi, ukubeka iliso kwe-AI, kunye nokugcinwa kwe-backups rhoqo zikhusela ishishini lakho kuhlaselo lwe-cyber kunye nobuqhophololo.

7. Ulungiselelo oluguquguqukayo kunye nembuyekezo elula

Ukunikezela ngeenketho zokuthumela eziguquguqukayo kunye neendawo zokuqokelela (iilokhi, iindawo zokupakisha) lixabiso lokwahlula. Abathengi bayakuxabisa ukukwazi ukwenza isigqibo sokuba bayifumana phi kwaye nini iodolo yabo, kwaye bafuna imbuyekezo elula, yasimahla. Amalungiselelo kufuneka abe ngumhlobo wamava okuthenga, hayi umqobo.

Ukuqinisekisa njani imveliso ehamba phambili phambi kokuyisungula: iindlela ezisebenzayo

Phambi kokuba wenze utyalo-mali kwizibonelelo kwisitokhwe, kwintengiso, okanye kwizinto zokusebenza, luluvo olulungileyo ukungqinisisa imfuno kunye nokubanakho kwayo nayiphi na imveliso ehamba phambili. Ukusebenzisa ezininzi kwezi zenzo kunokukunceda wenze izigqibo ezinolwazi:

• Jonga umthamo wokukhangela kunye neeNdlela zikaGoogle kunye neSicwangciso segama eliPhambili, sijonge ukuvela kwayo kwaye ukuba kukho ixesha lonyaka.
• Hlalutya ukhuphiswano: Chonga ukuba ngubani othengisayo, yintoni ixabiso layo, zingaphi izimvo ezintle kunye nemilinganiselo eyifumanayo kwi-Amazon, Mercado Libre okanye Aliexpress.
• Qalisa iphulo elincinci lovavanyo ngephepha lokufika, uphando, okanye ukuthengiswa kwangaphambili kwaye ulinganise ukuba bangaphi abantu abacofayo, bashiye i-imeyile yabo, okanye bahlawule ukubhukisha.
• Jonga indlela yokuziphatha kwiintanethi zentlalo: Ingaba ikhona intsholongwane? Ngaba abaphembeleli bayayibonisa? Zeziphi ii-hashtag ezihamba phambili kunye noluphi uhlobo lwabaphulaphuli?
• Qhagamshelana nabathengi abanokubakho ngokusebenzisa amaqela e-niche kuFacebook, iiforam ezikhethekileyo, okanye uluntu oluthe nkqo kwiTelegram/Discord.

Iimodeli zeshishini kunye nezicwangciso zokuthengisa iimveliso ezihamba phambili ngo-2025

Nje ukuba imveliso ikhethiwe, lixesha lokukhetha indlela kunye nendawo yokuyithengisa. Ezi ziimodeli zeshishini ezikhethwayo kunye nezicwangciso zika-2025:

• Ukudwengula: ilungele ukuvavanya iimveliso ezivelayo ngaphandle komngcipheko wokunqongophala kwesitokhwe. Ukukhawuleza, ngexabiso eliphantsi, kwaye iyahambelana neevenkile zakho kunye neemarike, kodwa kufuna umahluko ukunqanda ukukhuphisana ngexabiso kuphela.
• Shicilela kwiMfuno (POD): luncedo ngakumbi kwimpahla, izixhobo kunye nentengiso yesiko kubadali bomxholo okanye i-niches encinci.
• Ileyibhile emhlophe/ileyibhile yabucala: Abathengisi abangakumbi nangakumbi bakhetha ukwenza iimveliso zabo zilungele umntu ngelogo/ibrand yabo, besandisa imida kunye nokunyaniseka.
• Umrhumo kunye neebhokisi zenyanga: Iimodeli ezinjengeebhokisi zobuhle, i-snacks, igajethi okanye iimveliso ze-gourmet zivumela ukuphindaphinda kunye netikiti lomndilili ophezulu.
• Intengiso ngqo kunye nemijelo yakho: Ukudala ivenkile yakho ye-intanethi (i-Shopify, i-Prestashop, i-WooCommerce, i-Ecwid, i-Tiendanube, i-Jumpseller, i-Shoplazza, njl.) iba lula kwaye ikuvumela ukuba ulawule amava ukusuka ekuqaleni ukuya ekupheleni, ngaphandle kokuxhomekeka kwiikhomishini okanye kwi-algorithms yomntu wesithathu.

Izixhobo kunye nezixhobo zokufumana rhoqo iimveliso ezihamba phambili

• Google Trends: ukuhlalutya ukuvela kokukhangela ngokwengingqi kunye nexesha lonyaka.
• Abathengisi abagqwesileyo baseAmazon kunye neMercado Libre Trends: umgangatho weemveliso ezithengiswa kakhulu ngexesha lokwenyani.
• Uqikelelo lwePinterest, iindlela zePinterest kunye neehashtag zentsholongwane kwi-Instagram/TikTok: ukubona iintsingiselo ezivelayo kunye nomxholo okhuthazayo.
• Imixholo eqhushumbayo kunye noMzingeli oMdlayo: intsingiselo yexesha eliphakathi engqinisiswe ngobukrelekrele bokwenziwa kunye nohlalutyo olukhulu lwedatha.
• Linganisa intengiso kwi-dropshipping kunye neemarike: yehlisa umngcipheko kwaye ikuvumela ukuba ubone ngokukhawuleza ukuba imveliso iyaguquka okanye hayi.
• Imiboniso yorhwebo, imisitho kunye nemiboniso eyodwa: Jonga ukuqaliswa ngokwakho kwaye uqhagamshelane nababoneleli abavelisa izinto ezintsha.

Iimpazamo eziqhelekileyo xa ukhetha iimveliso ezisemgangathweni kunye nendlela yokuphepha

Nangona ukuthengisa iimveliso zefashoni kuneengenelo zako, Ikwabandakanya imingcipheko ukuba awusebenzi ngobuchule:

• Lumkela ixeshana: Ziphephe iimveliso zamaxesha amaninzi okanye iifads ezidlulayo ngaphandle kokuba unejelo elikhawulezayo lokusasaza kwaye unokujikeleza ngokukhawuleza.
• Musa ukungazihoyi iimvume kunye nemimiselo: Izongezo zokutya, izithambiso, iithoyi, izinto zombane, kunye neemveliso zempilo zihlala zifuna izatifikethi ezisemthethweni, ukukhutshwa kwezithethe, okanye iimvume ezikhethekileyo.
• Musa ukuwela kwimfazwe yexabisoUkuba ukhuphisana kuphela kwiimarike ezininzi, uthengisa into efanayo njengaye wonke umntu, umda wakho uya kuhla uye kwi-zero. Zahlule ngokwenza uphawu, amava okanye ubungcali.
• Musa ukungayihoyi inkonzo yabathengi kunye nasemva kokuthengisa: Iimveliso ezithandwayo zinokufumana imbuyekezo eninzi, uphononongo olubi, okanye ukuphathwa kakubi.

Imibuzo Ebuzwa Rhoqo malunga neeMveliso ezihamba phambili kunye neCommerce ka-2025

• Ngaba kukho iimveliso ezihlala zihamba phambili? Ewe, kukho iindidi ezinemfuno engaguqukiyo, efana nezikipa, iiteki, ukutya, izixhobo zezilwanyana zasekhaya, kunye nobuhle obusisiseko kunye neemveliso zococeko. Bathanda ukukhuphisana ngakumbi kodwa babheja olukhuselekileyo lwexesha elide.
• Ngaba unokuqikelela ukuba zeziphi iimveliso eziya kuba sefashonini? Kukho iindlela ezinokuthenjwa zokuqikelela iindlela zokuqikelela: ukuhlalutya i-spikes yokukhangela kwi-Google Trends, ukufunda iingxelo zePinterest Predicts, ukuvavanya abathengisi abaphezulu kwiAmazon, ukulandela iimpembelelo kunye nentsholongwane kwiTikTok/Instagram. Ayinabudenge, kodwa iyayinciphisa imingcipheko.
• Ndingayibona njani imveliso ehamba phambili kwilizwe lam? Lubeke phambili uhlalutyo lwasekhaya: Uphendlo lwezihluzo ngokwelizwe kwiiTrendi zikaGoogle kwaye ujonge ukuba zithini iingxelo ezivela kwiimarike ezinkulu zaseSpain okanye zaseLatin America. Ukongeza, yiya kwimiboniso yezorhwebo kwaye ufunde malunga nokuphola kwedijithali.

Ibhalansi yokugqibela kunye nembonakalo yokuthengisa iimveliso ezihamba phambili kwi-Intanethi ngo-2025

I-E-commerce ngo-2025 yindawo eguquguqukayo, enokhuphiswano oluphezulu, kwaye ihlala itshintsha, apho ulwazi kunye nezinto ezintsha zenza umahluko phakathi kwempumelelo kunye nokudodobala. Ukukhetha kunye nokuthengisa iimveliso ezihamba phambili kufuna indibaniselwano yophando lwedatha rhoqo, ukusetyenziswa kobuchwephesha obuphezulu, kunye nengqalelo ekhethekileyo kubuntu, amava omsebenzisi kunye nokuzinza.

Abo baziyo ukuchonga i-niches zentsholongwane, ukuziqhelanisa ngokukhawuleza, banikele ngamava e-omnichannel, kwaye bagxininise kubuntu kunye nokuzinza kunokwenzeka ukuba baphumelele kwaye bakhule ngokunenzuzo. Ikamva lelamashishini alindele kwaye ahambise ixabiso lokwenyani. Ngoku unazo zonke izitshixo kunye nezixhobo zokuchonga kunye nokuthengisa iimveliso ezihamba phambili eziza kuchaza i-eCommerce ngo-2025!