Ukuba unayo ushishino lwe-ecommerce, omnye weyona miceli mngeni inkulu kukunyusa i-traffic kwivenkile yakho ye-intanethi. Ngokhuphiswano olwandayo kunye notshintsho oluninzi kukhangelo kunye ne-algorithms yemidiya yoluntu, kunokuba nzima ukutsala iindwendwe ezifanelekileyo kwindawo yakho. Nangona kunjalo, kukho iindlela ezininzi zokufezekisa Itrafikhi yemidiya yoluntu kwi-e-commerce yakho. Kweli nqaku, sichaza ngamnye kubo ngokweenkcukacha nangokupheleleyo.
Ukubaluleka kwetrafikhi yemidiya yoluntu kwi-e-commerce
I-traffic media yentlalo yenye yemithombo ephambili yeendwendwe kwiivenkile ezininzi ze-intanethi. Ngokungafaniyo netrafikhi ye-injini yokukhangela, ethatha ixesha ukuziseka, imidiya yoluntu ikuvumela ukuba utsale abaphulaphuli ngokukhawuleza ukuba usebenzisa iindlela ezifanelekileyo.
- Kwangoko: Ungatsala itrafikhi kanye ngelo xesha upapasha umxholo.
- Ukwahlulahlula ngokuthe ngqo: Iiplatform ezinjengeeNtengiso zikaFacebook okanye i-Instagram zikuvumela ukuba uchaze abaphulaphuli ngokuchanekileyo.
- Ukunyaniseka kunye nokuzibandakanya: Umlandeli wemidiya yoluntu kunokwenzeka ukuba abe ngumthengi ophindayo.
- Iziphumo ezinokulinganiswa: Imidiya yoluntu inikeza izixhobo zokuhlalutya ukulinganisa impembelelo yesithuba ngasinye.
Ukuthengiswa kweMedia yeNtlalo ye-Ecommerce
Ukufumana itrafiki esemgangathweni, kubalulekile ukuba neqhinga ukuthengiswa kwemidiya yoluntu ecwangciswe kakuhle. Ngezantsi, sabelana ngothotho lwezenzo eziphambili zokuphucula ukubonakala kunye nokutsala abantu abaninzi kwivenkile yakho ye-intanethi.
Las iinzuzo zokusebenzisa iinethiwekhi zentlalo Zininzi kwaye zinokwenza umahluko omkhulu kwisicwangciso sakho.
Papasha umxholo rhoqo kwaye ngobuchule
Enye yeentsika zempumelelo kwiintanethi zentlalo yi ukungqinelana. Ukuthumela rhoqo kunceda ukugcina ukubonakala kweCommerce yakho kwaye ugcine abalandeli bakho benomdla.
- En Facebook e Instagram, okufanelekileyo kukupapasha phakathi kwe-4 kunye ne-5 amaxesha ngeveki.
- En Twitter, i-frequency ingaba phezulu, phakathi kwe-5 kunye ne-10 tweets ngosuku.
- En TwilleyUkwabelana nge-10-15 izikhonkwane ngosuku kuvelisa iziphumo ezilungileyo.
Sebenzisa amagama angundoqo afanelekileyo kunye nee-hashtag
Ukongeza kusetyenziso lwe-injini yokukhangela, unokusebenzisa amaqhinga afanayo kwimidiya yoluntu:
- I-USA amagama angundoqo ehambelana niche yakho kwisithuba ngasinye.
- Thatha isithuba se ii-hashtag ezidumileyo kwaye ngqo kwicandelo lakho.
- Phanda ngezixhobo ezifana Hashtagify o RiteTag ukufumana ezona hashtag zisebenzayo.
Faka amaqhosha oluntu kunye namakhonkco kuyo yonke indawo
Yenza kube lula kubakhenkethi babelane ngomxholo wakho ngokongeza amaqhosha oluntu ku:
- Amaphepha emveliso yevenkile yakho.
- Izithuba zakho zebhlog.
- Ii-imeyile ezivela kumaphulo akho okuthengisa nge-imeyile.
Kubalulekile ukwazi indlela yokuphucula ulawulo lwemidiya yoluntu ukuphucula itrafikhi yakho.
Thatha ithuba lomxholo obonakalayo
Izithuba ezinemifanekiso kunye neevidiyo zifumana I-50% yentsebenziswano engaphezulu kunezo zinesicatshulwa kuphela. Ezinye iifomati ezisebenzayo:
- Inkcaso ngedatha enomdla malunga necandelo lakho.
- Iividiyo zokufundisa icacisa indlela yokusebenzisa iimveliso zakho.
- Imifanekiso ekhangayo yabathengi abasebenzisa iimveliso zakho.
Sebenzisana nabaphembeleli kunye ne-micro-influencers
Intengiso ye-Influencer yindlela entle yokuqhuba umgangatho wetrafikhi kwindawo yakho ye-e-commerce. Amanye amanyathelo okusebenzisa ithuba:
- Chonga abaphembeleli abafanelekileyo kwi-niche yakho usebenzisa amaqonga afana Ngobunzima o Impembelelo.
- Isindululo sentsebenziswano kunye ukuthunyelwa kweemveliso okanye uhlawule ngeposi nganye.
- Sebenzisa iimpembelelo kunye abaphulaphuli ababandakanyekayo kwaye yinyani.
Ukongeza, kubalulekile ukwazi ezona intanethi zentlalo zintle kumashishini enokukunceda ngamaphulo akho.
Tyala imali kwintengiso yeendaba zoluntu
Ngelixa i-organic traffic ibalulekile, ukuyongezelela ngentengiso yemidiya yoluntu ehlawulweyo inokunyusa iziphumo.
- Iintengiso zikaFacebook kunye ne-Instagram: Intengiso yahlulwe ngokomdla wabasebenzisi kunye nokuziphatha.
- Iintengiso zePinterest: Ilungele ifashoni, imihombiso kunye neendlela zokuphila.
- Iintengiso ze-LinkedIn: Icetyiswa kwi-B2B Ecommerce.
Khumbula ukuba kukho imizekelo yamaphulo ayimpumelelo enokusebenza njengesalathisi.
Ukuphucula kunye nokunyusa i-traffic media yentlalo kwindawo yakho ye-e-commerce kufuna isicwangciso esicwangciswe kakuhle kunye nokuphunyezwa kwamaqhinga asebenzayo. Ngendlela echanekileyo, unokwakha uluntu olomeleleyo, wandise ukubonakala kohlobo lwakho, kwaye okona kubaluleke kakhulu, ukonyusa kwakho Uguquko kwivenkile yakho ye-intanethi.
