Uhlalutyo, CRM kunye Big Data

El ICRM, Isichazi sayo (IsiNgesi) (Management Customer Relationship, okanye ulawulo lobudlelwane nabathengi) is a isicwangciso sokuthengisa ijolise ekwaneliseni iimfuno zabathengi. Ngale nto, hlalutyo yedatha efunyenwe kwimithombo eyahlukeneyo. Kulapho idatha ebonelelwe khona yi- Idatha enkulu kwaye uhlalutyo lwabo luya kusebenza. Umthamo we data enokufumaneka kubathengi kunye abasebenzisi yewebhusayithi yayo ukuthenga, yakhe ukuhamba kunye nedatha abayishiya nezenzo zabo ibonelela ngesixa esikhulu sokwenza izinto ezinokusetyenziswa kuphela ngokuhlalutya idatha kunye nokuseka buchule inxulunyaniswa neziphumo. Kweli candelo siza kuthetha ngezinto zamva nje iindaba nangaphakathi Uhlalutyo, CRM y Idatha enkulu ukubona ukuba ziguquka njani kwaye uhlalutye zendlela ezimiselweyo kwihlabathi le ukuthengiswa kwedatha.