Urhwebo lwe-E-lelona candelo liphambili kumawaka eenkampani kwihlabathi liphela. Nangona kunjalo, kumxholo woxinzelelo lwe-geopolitical kunye nemilinganiselo yokukhusela efana neerhafu, amashishini amaninzi edijithali abona ukuzinza kunye nokukhula kwabo kusengozini.
Amaxabiso, anokubonakala ngathi sisixhobo sikarhulumente esithe qelele, achaphazela ngokuthe ngqo amaxabiso, ulungiselelo, imida, kunye nokhuphiswano lweevenkile ezikwi-intanethi, ngakumbi ezo zithengisa okanye zithenga ngaphandle kwemida yazo. Ukuba uneshishini le-eCommerce okanye uceba ukungena kurhwebo lwamazwe ngamazwe, kubalulekile ukuba uqonde ukuba olu luhlu lweerhafu lunokuyichaphazela njani imodeli yeshishini lakho. Ukuze ufumane inkcazelo engakumbi ngesi sihloko, bona Iintlawulo zerhafu kunye nezithethe xa uthenga kwi-intanethi.
Yintoni intlawulo kwaye yintoni umsebenzi wayo ophambili?
Uluhlu lwerhafu yirhafu esetyenziswa ngurhulumente kwizinto ezithunyelwa ngaphandle okanye ezithunyelwa ngaphandle. Injongo yalo isenokuba kukukhusela ishishini lelizwe, ukunyusa ingxowa-mali, ukulawula urhwebo lwamazwe angaphandle, okanye ukuphendula imigaqo-nkqubo engafanelekanga yorhwebo. njengokulahla. Ukuqonda ngcono ingcamango yokulahla, unokufunda eli nqaku malunga Yintoni ukulahla?.
Kumazwe afana ne-United States, imirhumo isandula kusetyenziswa njengesixhobo sozakuzo kunye nezoqoqosho ukucinezela amahlakani arhwebayo okanye ukukhusela amacandelo aphambili oshishino. Oku kubangele ukusabela okufanayo kweminye imimandla yehlabathi, oko kubangele uhlobo lwemfazwe yorhwebo yehlabathi.
Uluhlu lweerhafu alwenzi kuphela iimveliso ezivela kumazwe angaphandle ukuba zibiza kakhulu, kodwa kwakhona ukuphazamisa amakhonkco okubonelela, kuchaphazela abathengi bokugqibela, kunye nokuvelisa ukungaqiniseki kumashishini, ngakumbi kwi-ecosystem yeCommerce.
Impembelelo ethe ngqo yamaxabiso kwi-eCommerce yehlabathi
Imirhumo inokuchaphazela iindawo ezininzi ze-e-commerce, ukusuka ekufumaneni izixhobo ukuya kwisicwangciso sokuthengisa. Ngezantsi sihlalutya ezona ziphumo zifanelekileyo:
Ukunyuka kweendleko zokungenisa elizweni kunye nokuhla kwemida
Xa ilizwe libeka imirhumo kwimpahla evela kumazwe angaphandle, amashishini axhomekeke kwezi mpahla Babona iindleko zabo zinyuka kakhulu. Oku kusebenza kwizinto zombini kunye neemveliso ezigqityiweyo.
Ngokomzekelo, amashishini aseYurophu angenisa iteknoloji evela e-US okanye e-Asia yokuvelisa angabona iindleko zabo zinyuka nge-10-25%, kuxhomekeke kwimveliso kunye nelizwe elivela kuyo. Ngaloo ndlela, kubalulekile ukuba uyazi Xa kufuneka uhlawule amasiko kwii-odolo ze-intanethi.
Iivenkile ezikwi-Intanethi kufuneka zigqibe phakathi thatha ezi ndleko-ukunciphisa imida yazo-okanye uzidlulisele kumthengi, enokubenza baphulukane nokhuphiswano xa kuthelekiswa namashishini asekuhlaleni okanye iimpawu ezinemveliso yelizwe.
Izinto ezintsonkothileyo kunye nokulibaziseka kwezithethe
Iintlawulo azithethi kuphela iindleko ezingaphezulu, kodwa zithetha ngakumbi amaxwebhu, ulawulo kunye, kwiimeko ezininzi, ukulibaziseka ekuhanjisweni. Iinkampani ezingenalo ucwangciso olululo lwe-inventri zinokufumana ukuphela kwesitokhwe okanye ixesha elide lokulinda.
Lo mxholo uvelisa amava okuthenga anganelisayo kumthengi kunye uxinzelelo kumaqela eenkonzo zabathengi luyanda ekufuneka alawule izikhalazo, imbuyekezo kunye nezimvo ezingakhiyo.
Ukunciphisa ikhathalogu kunye neentlobo ezincinci zomthengi
Ukuphepha ilahleko, ezinye iivenkile ze-intanethi zikhetha ukwenza njalo ukuphelisa iimveliso ezichatshazelwa ngamaxabiso kwikhathalogu yabo, ngakumbi ukuba bakwicandelo elibuthathaka njengefashoni, i-elektroniki, ukutya okanye iwayini. Oku kungatolika ukuya kumava okuthenga anqongopheleyo nangaphantsi. Ukwazi utshintsho olunokuchaphazela ishishini lakho kubalulekile, apha unokufunda ngakumbi malunga ne Iziphumo zeBrexit kwi-eCommerce.
Ukusilela xa kuthelekiswa neemveliso zasekhaya okanye iimveliso eziveliswe ngaphandle kwamaxabiso
Iintlawulo zikholisa ukunika inzuzo kwiimveliso zasekhaya, kuba ezi Bazinqanda iindleko ezongezelelweyo kwaye badla ngokukhululeka okukhulu.. Oku kunyanzela amashishini amaninzi e-e-commerce ukuba acinge ngokutsha isicwangciso sabo sokumisa kunye nesiphakamiso sexabiso: ukuba awukwazi ukukhuphisana ngexabiso, kuya kufuneka ugqwese kwezinye iindawo ezinjengokuzimela okanye ukuzinza.
Isifundo: Iivenkile zaseYurophu ezikwi-intanethi kunye neerhafu zase-US
Yiba nomfanekiso-ngqondweni wohlobo lwesihlangu esenziwe ngesandla saseSpain esiveliswa ePortugal kwaye sithengisela eUnited States ngevenkile ye-intanethi. Ngeentlawulo ezintsha ezisetyenziswa kwiimveliso zesikhumba zaseYurophu:
- Iindleko zokuthumela isibini ngasinye kumazwe angaphandle zonyuke phakathi kwe-10% ne-20%.
- Ukuthumela ngenqanawa ukusuka eYurophu kuye kwabiza kakhulu, ezinokunyanzela utyalo-mali kumaziko othutho eU.S.
- Umthengi waseMelika uhlawula ngakumbi imveliso efanayo, okunciphisa ukuguqulwa.
Inkampani ke ijongene nesigqibo esibalulekileyo: ukufunxa iindleko kunye nokunciphisa imida, ukugqithisela kumthengi okanye ukukhangela ezinye iindlela ezifana nokuvelisa ngaphandle kweYurophu. Zonke iinketho zibandakanya uhlengahlengiso olubalulekileyo oluchaphazela inzuzo kunye neqhinga lokusebenza.
Ii-SME kunye ne-dropshipping, abona basengozini
Amashishini amancinci naphakathi axhomekeke kwimodeli dropshipping okanye ukungenisa ngqo zezona zisesichengeni koku kuguquguquka. Ngokungafaniyo namaqonga amakhulu, ngokuqhelekileyo abanawo amandla othethathethwano okanye iindawo zokugcina izinto ezicwangcisiweyo ukuze zisasazwe kwilizwe ekusingwa kulo.
Apha kulapho amaxabiso inokwenza imodeli yakho ingabi nangeniso okanye ungene kukhuphiswano oluthe ngqo kunye nabarhwebi basekuhlaleni abangajongani nezi rhafu. Kulo mongo, ii-SME ezininzi ziyazibuza ukuba njani yenza ishishini lakho kwi-intanethi kumazwe ngamazwe.
Iintlawulo kwiinkonzo zedijithali: impembelelo engathanga ngqo
Nangona iintlawulo zisebenza ikakhulu kwizinto eziphathekayo, Zinokuchaphazela ngokungathanga ngqo iinkonzo zedijithali kunye namaqonga, ukuba baxhomekeke kwiziseko ze-hardware ezihlawulelwayo (ezifana neeseva okanye amaziko edatha) okanye babone imarike yabo iyancipha ngenxa yokulahlekelwa kwamandla okuthenga abasebenzisi.
Umzekelo, amaqonga afana noShopify asebenzela abarhwebi e-US naseYurophu banokufumana uxinzelelo ukuba Abathengi bakho baqala ukufudukela kwezinye iindlela zasekhaya ukugcina iindleko okanye ukugcina ukuthotyelwa kwemithetho.
Ukulungelelanisa isicwangciso sakho se-eCommerce kwiirhafu
Amashishini asebenza kwi-intanethi kufuneka aphendule ngokukhawuleza kwiinguqu zerhafu. Phakathi kwezona zicwangciso zisebenzayo zezi:
- Ukwahluka kwababoneleli kunye neemarike: Nciphisa ukuxhomekeka kumazwe achatshazelwa luluhlu lweerhafu ngokufuna imithombo kwimimandla enezivumelwano zorhwebo ezilunge ngakumbi.
- Ulungiselelo lwasekuhlaleniTyala imali kumaziko othungelwano kwilizwe ekusingwa kulo (okanye sebenzisa i-3PL okanye ukuzaliseka) ukunqanda amaxabiso kwiimveliso esele zikhona elizweni.
- Uhlalutyo lwedatha kunye noqikelelo: Sebenzisa izixhobo ezifana neTableau okanye Power BI ukuze qikelela ukuba utshintsho luchaphazela njani ukuthengisa kwakho kwaye uhlengahlengise amaphulo akho okuthengisa ngexesha langempela.
- Gxininisa uphawu kunye nexabiso elibonakalayo: Nxibelelana ngaphaya kwexabiso. Ukuqaqambisa imvelaphi, uzinzo, uyilo, kunye nokwenza ngokwezifiso ukwakha ukunyaniseka phakathi kwabaphulaphuli abangakhathaliyo kangako.
- Thatha inzuzo yezivumelwano zorhwebo: Yazi izivumelwano ezisebenzayo ukuze uzuze ekuthotyweni kweerhafu okanye ukukhululwa (okufana ne-EU-Mexico Agreement, MERCOSUR, okanye abanye).
Izixhobo eziluncedo zokulwa neempembelelo
Ezi zixhobo zinokwenza umahluko xa kucwangciswa isicwangciso esiluqilima samazwe ngamazwe:
- Imephu yoRhwebo ukubeka iliso kwiinguqu zorhwebo kunye nokufikelela kwiinkcukacha manani zorhwebo lwamazwe ngamazwe.
- Shopify iiMarike o PrestaShop ukulungisa ivenkile yakho kumazwe ahlukeneyo ngolungiselelo lweelwimi ezininzi, amaxabiso asekhaya, kunye neendlela zokuhlawula zasekhaya.
- Database yoLwazi lweCustoms ukuchonga amaxabiso achanekileyo ngokwekhowudi yemveliso kwilizwe ngalinye.
Ubuchwephesha obutsha obusekwe kubukrelekrele bokwenziwa bunokuqikelela ukonyuka okanye utshintsho kumaxabiso erhafu kunye nceda ukulindela amalungiselelo okanye izigqibo zokuthenga.
Zeziphi iimveliso ezivezwe kakhulu kumaxabiso anyusiweyo?
Abanye abachaphazeleka kakhulu kwiminyaka yakutshanje ngaba:
- Iimveliso ze-Agri-ukutya ezifana newayini, ioli yomnquma, inyama kunye nokugcinwa.
- Iimveliso zeTelephu kunye nezihlangu, ngakumbi ukuba bavela kwi-European Union okanye e-Asia.
- Izixhobo zombane zabathengi kunye netekhnoloji, ngenxa yokuxhomekeka okuphezulu kumacandelo asuka kumazwe angaphandle.
- Iinkonzo zobuchwepheshe, nangona ngokungangqalanga, ngokwexabiso okanye ukuqina kwemfuno.
Iimveliso ezichaphazelekayo zidla ngokuba zezo ayinakutshintshwa lula okanye ezifuna amacandelo athile avela kumazwe athile.
I-E-commerce ayikhuselekanga kwiinguqu zezopolitiko zamazwe ngamazwe. Iintlawulo zinokubonakala ngathi zikude, kodwa zineziphumo ezibonakalayo kwinzuzo yakho, ulungiselelo, ukufumana abathengi, kunye nokusinda kweshishini. Nokuba uthengisa eMexico, eSpain, okanye eTshayina, ukuba nolwazi oluthe kratya kunye nokuphumeza isicwangciso esibhetyebhetye kuya kukuvumela ukuba uqhelane notshintsho kwaye uhlale ukhuphisana kwimarike yehlabathi eyandayo.
