Kukho izifundo ezibonisa ukuba phakathi kwe-50 kunye ne-70% yabathengi abayigqibi iodolo yabo. Ezi datha zibonisa ukuba abathengisi abakwi-Intanethi kufuneka bakhe umfutho wokubuyisa ukuthengisa okulahlekileyo. Indlela elungileyo yokwenza oku kukuqala ngokufumanisa izizathu zokuba kutheni abathengi bekuyekile ukuthenga.
Enye ye Izizathu eziphambili zinento yokwenza nokuba abathengi bafumene i-Ecommerce ezinikezela ngexabiso elingcono lokuthenga. Ukulwa noku kushiywa kungumbono olungileyo ukuthumela abathengi isigqebhezana okanye isaphulelo emva kokuyeka ukuthenga.
Kufuneka kuqatshelwe ukuba ezinye abathengi babona ixabiso leemveliso kwaye bakholelwa ukuba eli lixabiso lokugqibela. Kwiimeko ezininzi, iindleko zokuthumela kufuneka zongezwe, oko kwandisa ixabiso kwaye, ngokuqinisekileyo, kuyabatyhafisa abathengi. Eyona nto kukunika a ukuthunyelwa kwamahhala ukufumana ithemba labo.
Esinye isizathu sokuba kutheni abathengi abathengi Inento yokwenza nenyaniso yokuba inkqubo yokuthenga ngokwayo intsonkothile kakhulu. Ukuba umthengi ngokukhawuleza ufumanisa ukuba kukho amaphepha amaninzi kwaye kuthatha ixesha elide ukugqiba ukuthenga, banokushiya inqwelo yokuthenga.
Mhlawumbi yenye yezona zininzi Izizathu ezinzulu zokuba kutheni umthengi eyeka ukuthenga Inento yokwenza nento yokuba abayithembi i-Ecommerce yakho. Ukwenza abathengi bathembe i-Ecommerce yakho, kufuneka usebenzise imilinganiselo yokhuseleko. ukhuseleko kunye nokhuseleko lwedatha; ube noyilo lwewebhu oluchubekileyo nolunomtsalane; isantya esamkelekileyo sokulayisha; kunye nenkxaso ebalaseleyo yabathengi, phakathi kwezinye izinto.
Kuyenzeka ukuba abathengi badanile kuba bebekulindele ukufumana amakhuphoni esaphulelo okanye unyuselo olukhethekileyo lokuba abathengi abatsha okanye abathengi ababuyayo
Nokuba imeko ithini na, kubalulekile ukuba uthathe amanyathelo okuthintela zonke ezo zinto zinokuthi zithengwe ukuba ekugqibeleni zonakalise ishishini lakho le-ecommerce. Ngale ndlela, kubalulekile ukuqwalasela izinto ezahlukeneyo ezinokuchaphazela ukulahlwa kwenqwelo yokuthenga. Ngezantsi zizona zizathu eziphambili zokulahlwa kwenqwelo kunye nendlela ezinokuthi ziqwalaselwe ngayo.
1. Iindleko ezingalindelekanga kwinqanaba lokuhlawula
Esinye sezizathu eziqhelekileyo zokuba kutheni abasebenzisi beshiya inqwelo yabo yokuthenga kukubonakala kwe iindleko ezongeziweyo, njengeendleko zokuthumela ngenqanawa, iirhafu okanye iintlawulo zokuphatha ebezingalindelekanga. Uphononongo oluqhutywe nguStripe lubonisa ukuba i-28% yabathengi bashiya iinqwelo zabo zokuthenga ngenxa yeendleko ezongezelelweyo ezivela ngexesha lokuthenga. Ukuthintela le meko, i Ukungafihli ngundoqo. Kungumbono olungileyo ukubonisa zonke iintlawulo ezinokubakho ngaphambili, mhlawumbi ngokubala iindleko zokuthumela ngenqanawe kwangaphambili okanye ngokubonisa iireyithi ngokucacileyo kwiphepha lemveliso.
2. Inkqubo yokuthenga enzima
Inkqubo yokuthenga ebanzi kwaye kunzima ukuhamba inokucaphukisa abathengi. I-27% yabo ichaza inkqubo yokuthenga njengende kakhulu okanye inzima njengesizathu sokungagqibi ukuthenga. Ngoko ke, Ukuphucula ifaneli yokuthengisa kubalulekile. Kucetyiswa ukuba kuphunyezwe ukuhamba kwe-checkout elula, apho abathengi banokugqiba ukuthenga kwabo ngokuchofoza kanye.
3. Imiba yokusebenza kwewebhusayithi
iingxaki zobugcisa, ezifana ukulayisha okucothayo okanye iimpazamo zephepha, kunokuba nzima kubathengi. IiSayithi ezingalayishi ngokukhawuleza okanye ezineempazamo zinokwenza abathengi bavakalelwe kukuba ulwazi lwabo alukhuselekanga. Ke ngoko, kubalulekile ukuqinisekisa ukuba indawo iphuculwe kakuhle kwaye isebenza ngokuchanekileyo zixhobo.
4. Ukungathenjwa
Abathengi bafuna uzive ukhuselekile xa unikezela ngolwazi lwakho lomntu, ngakumbi ngexesha lenkqubo yokuphuma. Ukungabikho kweziqinisekiso zokhuseleko, uphononongo oluvela kwabanye abasebenzisi, kunye nemigaqo-nkqubo ecacileyo yokubuyisela inokuboyikisa abathengi abanokubakho. Iivenkile kufuneka zisebenze ukubonisa ukuba semthethweni kwazo ngokusebenzisa izitywina zokuthembela kunye nobungqina obubonakalayo.
5. Iinketho zokuhlawula ezilinganiselwe
Ukudunga i iindlela ezifanelekileyo zokuhlawula sesinye isizathu esibalulekileyo sokuba abasebenzisi bazilahle iinqwelo zabo zokuthenga. Qiniseka ukuba unikezela ngeendlela ezahlukeneyo zokuhlawula, kubandakanya amakhadi okuthenga ngetyala, i-PayPal, kunye neenketho zentlawulo zasekhaya ezidumileyo kwimarike yakho.
6. Ukubhaliswa okunyanzelekileyo
Funa abasebenzisi ukuba benze iakhawunti phambi kokugqiba ukuthenga inokuba ngumqobo. Uninzi lwabathengi bakhetha ukhetho lokuhlawula njengondwendwe. Ukuphumeza olu khetho kunokwenza inkqubo yokuthenga isebenziseke ngakumbi kwaye iphephe ukulahlwa ngokungeyomfuneko.
7. Iipolisi zembuyekezo ezingacacanga
Abathengi bafuna ukuqiniseka ukuba baya kukwazi buyisela imveliso ukuba asiyiyo le nto bebeyilindele. Imigaqo-nkqubo yembuyekezo engaqondakaliyo okanye ekunzima ukuyifumana inokubangela ukungathembani. Kubalulekile ukuba imigaqo-nkqubo yembuyekezo ifikeleleke ngokulula kwaye iyaqondakala.
8. Iimbuyekezo ezintsonkothileyo
Iimbuyekezo ezintsonkothileyo zinokudimaza abathengi, ngakumbi abo bathenga ifashoni okanye izinto ezihlala zifuna ukutshintshiselana. Iivenkile kufuneka zibonelele a inkqubo elula yokubuyisela kwaye akukho nkathazo ukuqinisekisa amava alungileyo omthengi.
9. Izicwangciso zokuthengisa ezingasebenziyo
Abasebenzisi badla ngokuzishiya iinqwelo zabo kuba belindele ukufumana a isaphulelo okanye intengiso. Ukuba awuniki inkuthazo, banokujonga kukhuphiswano. Ukutsala kunye nokugcina abathengi, cinga ukusebenzisa iikhowudi zesaphulelo okanye unyuso olulodwa kwabo sele bebonise umdla kwiimveliso zakho.
10. Ukungabikho konyuso olulodwa
Utyekelo lwabathengi lokulindela amaxabiso kunye nezaphulelo kuthetha ukuba kubalulekile ukunikezela ngentengiso ngamaxesha abalulekileyo. Ukwengeza kwi ukunciphisa ixabiso, kubandakanywa neenzuzo ezongezelelweyo, ezifana nokuthunyelwa kwamahhala, kunokuba nomtsalane kakhulu.
11. Amacebo okubuyisela kwakhona
Ukusebenzisa ii-imeyile zesikhumbuzi ze iinqwelo ezishiyiweyo inokusebenza ekubuyiseni iintengiso. Ukuthumela umyalezo kubasebenzisi abashiye izinto kwinqwelo yabo kunokubakhuthaza ukuba babuyele kwaye bagqibe ukuthenga kwabo. Ungasebenzisa kwakhona ukubuyisela intengiso ukubakhumbuza ngeemveliso ababonise umdla kuzo.
12. Ukuthelekiswa kwexabiso
Abathengi bahlala befaka izinto kwiinqwelo zabo njengendlela yoku thelekisa amaxabiso phakathi kweevenkile ezahlukeneyo. Qinisekisa ukuba amaxabiso akho ayakhuphisana, kwaye ucinge ngokuphumeza iziqinisekiso zokulinganisa ixabiso ukulwa nokhuphiswano.
13. Amava eselula angalunganga
Njengokwanda kwenani labasebenzisi abathengayo kwizixhobo zabo eziphathwayo, ukuba newebhusayithi engalungiselelwanga izixhobo eziphathwayo kunokukhokelela ekubeni ukulahlwa kwenqwelo. Qinisekisa ukuba indawo yakho iyaphendula kwaye inikezela ngamava okuthenga angenamthungo kuzo zonke izixhobo.
14. Isantya sokulayisha sesiza
Abasebenzisi abanamonde kwaye abafuni ukulinda ixesha elide indawo yokulayisha. Isantya sesiza sibalulekile; Tyala imali ekusingatheni kakuhle kwaye ulungise imifanekiso ukuqinisekisa amaxesha okulayisha ngokukhawuleza.
Ukunciphisa izinga lokulahla inqwelo yokuthenga kubalulekile ukuqonda izizathu ezibangela le nto kunye nokuphumeza izicwangciso ezisebenzayo ezinceda ukuphucula amava okuthenga omsebenzisi. Kwilizwe elikhuphisanayo le-eCommerce, zonke iinkcukacha zibalulekile, kwaye ukongeza inkqubo yokuthenga kunokuba sisitshixo sokwandisa intengiso yakho.
Molo uSusan! Iposti enomdla kakhulu ehambelana nale siyipapashe izolo eDeliverea: 'Amaqhinga ama-7 okuthintela abathengi bakho ukuba bayeke inqwelo yokuthenga'. Siyavuma ukuba, ekugqibeleni, into ebalulekileyo kukulungiselela amava omsebenzisi kwaye sikubonise lonke ulwazi oluyimfuneko ngaphambi kwenkqubo yokuthenga ukuze ube nazo zonke iinkcukacha.
Nibuliso!