Xa usenza ishishini le-eCommerce, uhlala ucinga ngevenkile ekwi-intanethi apho abathengi bathenga iimveliso zakho kwaye uzithumele ngenqanawa. Kodwa inyaniso kukuba kukho iimodeli ezahlukeneyo zeshishini le-eCommerce, kwaye ukuziqonda kunokukunceda wenze izigqibo ezingcono kwishishini lakho.
Kodwa zeziphi iimodeli zeshishini le-eCommerce? Ngaba zonke zinokwenzeka? Ngaba bakunika amathuba amaninzi okanye ngaba babodwa? Ngezantsi sikuxelela ngazo zonke ongazifumana. Ngaba siqale?
Ishishini kumthengi (B2C)
Ukucinga ngevenkile ye-intanethi kucinga ngale nto uhlobo lwemodeli yoshishino lwe-e-commerce. Ibonakaliswa ngokuthengiswa ngokuthe ngqo kweemveliso okanye iinkonzo ezivela kwinkampani (wena) kumthengi wokugqibela (umxhasi wakho). Ukwenza oku, basebenzisa amaqonga e-intanethi ukusondeza iimveliso okanye iinkonzo kubathengi babo, okubavumela ukuba bazithenge ngaphandle kokujongana nabameli.
Umzekelo yiAmazon. Inika uluhlu olubanzi lweemveliso ezithengiswa ukuphelisa abathengi.
Ishishini ukuya kwishishini (B2B)
Elinye ishishini le-eCommerce ekufuneka liqwalaselwe linento yokwenza nalo iintengiselwano ezenzeka phakathi kweenkampani. Oko kukuthi, inkampani enye ithengisela enye inkampani imveliso.
Ukwenza kube lula kuwe ukuqonda, cinga ukuba unenkampani yetshokholethi. Kodwa, ukuze ukwazi ukuzenza, udinga izithako. Ngoko uya kwenye inkampani ukuze uzithenge. Ngokusisiseko, into oyenzayo kukuthenga kwinkampani ukwenza iimveliso zakho kwaye emva koko uzithengisele abathengi.
Enye inketho elula yivenkile yekhompyutheni ethengisa iikhomputha eziqhelekileyo. Le nkampani ithenga iinxalenye kwenye inkampani ukuze ikwazi ukwakha ezi khompyutha.
Umthengi kumthengi (C2C)
Ngaphakathi kwiimodeli zeshishini le-eCommerce, oku kubandakanya: abathengi kunye neentengiselwano ezenzeka phakathi kwabo. Umzekelo, khawucinge ukuba unemveliso endlwini yakho ongasayisebenzisiyo kwaye ufuna ukuyithengisa. Uyipapasha eqongeni kwaye uyithengisele omnye umntu.
Oku kubizwa ngokuba yi-consumer-to-consumer selling, kwaye iqonga ekwenzeka kulo lisebenza njengommeli. Konke ekwenzayo kukuququzelela intengiselwano kwaye, kwezinye iimeko, ihlawulisa ikhomishini kwintengiso.
Owona mzekelo ucacileyo yiWallapop, Vinted okanye eBay. Kuzo zonke, ngabantu (nangona kukwakho iinkampani) abathengisa iimveliso, nokuba zisetyenzisiwe okanye zintsha. Kodwa kwiimeko ezininzi yimveliso enye okanye ezimbini.
Umthengi kwishishini (C2B)
Musa ukuyicinga loo nto umthengi unokubonelela ngeemveliso okanye iinkonzo kwiinkampani? Ikhona ngokwenene, kwaye ixhaphake kakhulu kunokuba unokucinga xa ucinga ngamaqonga azimeleyo anikezelwa kumashishini.
Iquka umntu okanye umthengi onikezela ngeemveliso okanye iinkonzo zabo kwinkampani. Umzekelo, unokubonelela ngeenkonzo zoyilo lwegraphic kwinkampani ukwenza uphawu okanye isazisi esibonakalayo. Okanye unganikezela ngeemveliso zakho ezithengiswa ngaphakathi, ngaloo ndlela wandisa ipotfoliyo yemveliso efumanekayo kubathengi bakho.
Nangona le ingeyiyo isiqhelo, njengoko sihlala sithetha malunga neengcali ezinikezela ngeenkonzo zazo kwiinkampani, kusenokubakho abantu abenza oku njengento yokuzonwabisa okanye abayenza ngexesha labo lesimahla.
Imodeli yobhaliso
Nokuba awuyiboni njenge-e-commerce, inyaniso kukuba ingenzeka. Khawube nomfanekiso woku: Unevenkile ekhethekileyo enezaphulelo okanye iimveliso ezinomgangatho ophezulu. Ukuthintela wonke umntu ekuthengeni, useta umrhumo. Ngabo kuphela abarhumayo abafumana ukufikelela kwezi mveliso zikhethekileyo zohlelo olulinganiselweyo.
Injongo yile Nikeza umgangatho ophezulu, iimveliso ezivela rhoqo okanye iinkonzo ezithethelela ukuhlawula umrhumo ukufikelela kuzo. Kungenjalo, bebengayi kuba nazo. Kwaye nokuba awuyiboni, inyaniso kukuba ikhuthaza ukunyaniseka kwabathengi ukuba ubanika into ehambelana neemfuno zabo okanye umdla wabo. Ngaphezu koko, ikunika umvuzo oqikelelwayo kwishishini lakho.
Umzekelo ngamaqonga okusasaza. Kodwa ugxile ngakumbi kwishishini, unayo, umzekelo, i-Privalia, efuna ukuba ubhalise ukuze ubone izibonelelo. Kule meko, abakuceli nantoni na ukuba ubhalise, kodwa kufuneka ube kwi-database yabo ukufikelela ekuthengeni (yindlela yokufumana ulwazi lwakho loqhagamshelwano).
Imodeli yeFreemium
Ngokunxulumene noku ngasentla, unemodeli ye-freemium, esekelwe kuyo ukudibanisa iinkonzo zamahhala, mhlawumbi imveliso esisiseko okanye inkonzo ngaphandle kweendleko; kunye nenkonzo yokuhlawula, ngemveliso okanye inkonzo epheleleyo nesebenzayo.
Le modeli ilungele izicelo, izixhobo zobuchwepheshe, njl.
Ukutshatyalaliswa
Phakathi kweemodeli zeshishini le-eCommerce, ukwanayo ne-dropshipping eyaziwayo. Ibonakaliswa ngokwenza ivenkile ye-intanethi apho Awunayo ixhala malunga nokuthunyelwa okanye uluhlu lwemveliso.. Ukutshintsha umrhumo wenyanga, enye inkampani iphatha ukuthunyelwa kweemveliso abathengi abazithengayo kuwe.
Eli shishini lineengenelo kunye nokungalunganga, kodwa xa uqala, inokuba yindlela yokugcina imali kwaye ufumane ubukho be-intanethi kunye nokwakha uphawu lwesazisi kwikamva.
Imodeli yetyala
Le yenye yezona modeli zidumileyo zeshishini le-eCommerce. Ibandakanya ukufumana iimveliso okanye iinkonzo kodwa ngaphandle kokuzihlawulela ngokukhawuleza. Enyanisweni, isicwangciso kukuzihlawula kwixa elizayo okanye ngezavenge, ukuze umthengi athande ukuthenga esazi ukuba akufuneki ahlawule kwangoko.
Umzekelo ungomnye weendlela zokuhlawula ze-AliExpress, apho ungahlawuliswa ukuthenga kwakho uze ufumane kwaye uqinisekise ukufunyanwa kwemveliso.
Njengoko ubona, zininzi iimodeli zeshishini le-eCommerce. Isigqibo sokugqibela kufuneka sisekelwe kuhlobo lweshishini ofuna ukulenza ukuze ubone ukuba leliphi elikufaneleyo. Sekunjalo, ayingombono umbi ukudibanisa amashishini amaninzi okanye nokwenza imodeli entsha. Oku kuya kukunceda ukuba ugqame kukhuphiswano.