Ukuphucula njani ukuthenga kwi-intanethi ngobukrelekrele bokwenziwa: amaqhinga, izibonelelo, kunye nekamva leCommerce

Ukuthenga kwi-Intanethi kutshintshe kakhulu kule minyaka yamva nje, kwaye yonke into ikhomba ukuqhubekeka kwendlela. Abantu abaninzi ngakumbi bakhetha ukuthenga kumagumbi abo okuhlala, kodwa okulindelweyo kuyakhula: sifuna ukufumana kanye le nto siyifunayo, imibuzo yethu iphendulwe ngoko nangoko, kwaye sifumane inkonzo yobuqu elingana okanye engcono kunevenkile ebonakalayo. Kulapho I-Artificial Intelligence (AI) iza kudlala njengesixhobo soguqulo, ekwaziyo ukuguqula nezona ndlela zisisiseko ze-e-commerce.

I-AI ivumela iivenkile ze-intanethi ukuba zingaqondi kuphela abathengi bazo, kodwa zilindele iimfuno zabo kwaye ziphucule amava okuthenga ngeendlela ebezibonakala ngathi yintsomi yesayensi ngaphambili.. Ukusuka kwiingcebiso ezichanekileyo zemveliso, i-24/7 yenkonzo yabathengi, kunye namaxabiso aguqukayo, ukuya kulawulo lolungiselelo olukhawulezayo kunye nokwenza ngokwezifiso okugqithisileyo kwayo yonke inkqubo yokuthenga. Isiphumo: abathengi abaneliseke ngakumbi kunye namashishini anengeniso ngakumbi kwi-intanethi.

Kutheni le nto i-artificial intelligence ingundoqo ekuphuculeni amava okuthenga kwi-intanethi?

Ukurhweba ngedijithali kukhokelele kukhuphiswano oluqatha: yonke ivenkile ye-intanethi kufuneka igqame ukuba ifuna ukutsala nokugcina abathengi. Kule meko, I-AI iba ngumhlobo omkhulu wokuqonda, ukwenza buqu kunye nokulungelelanisa amava okuthenga kwi-intanethi.. Ukukwazi kwayo ukucubungula idatha, ukufunda kwindlela yokuziphatha komsebenzisi, kunye nokwenza izigqibo ezizenzekelayo zivumela i-eCommerce ukuba ifikelele kumanqanaba angazange abonwe ngaphambili kunye nokusebenza komntu.

Ezinye izibonelelo ezithe ngqo zokusebenzisa i-AI kwiivenkile ezikwi-intanethi zezi:

• Ukulungelelanisa ubukhuluI-AI isivumela ukuba silungelelanise uhambo lomthengi ngamnye, ukusuka kwimveliso abayibonayo ukuya kunikezelo abalufumanayo.
• Ukuphuculwa kweenkqubo zangaphakathi: Ukuzenzekela koluhlu lweempahla, ulungiselelo, ukwenziwa komxholo kunye namaxabiso.
• Inkonzo yabathengi engayekiyo: Ii-Chatbots kunye nabancedisi benyani abakwaziyo ukusombulula imibuzo kunye nokubonelela ngeengcebiso ngaphandle kwemida yexesha.
• Ukwenza izigqibo ezingcono: Uhlalutyo lwexesha langempela ukulungisa iindlela zokuthengisa kunye nokuthengisa.

Ubuwena obugqithisileyo: Amava akwi-intanethi anjengala ongazange ube nawo ngaphambili

Elinye lamandla e-AI kwi-eCommerce bubuchule bayo obungaqhelekanga bokwenza zonke iinkcukacha zenkqubo yokuthenga.. Asisajongani nevenkile eqhelekileyo ye-intanethi ebonisa ifestile efanayo kuzo zonke iindwendwe zayo. Ngoku kuyenzeka ukuba ulindele incasa, iimfuno, kunye nemikhwa yokubrawuza yomsebenzisi ngamnye.

Uyifumana njani?

• Uhlalutyo lokuziphatha kunye neenkcukacha zabantuI-AI iqokelela ulwazi malunga nokukhangela kwabathengi, ukuchofoza, ukuthenga kwangaphambili, ixesha elichithwe kwiwebhusayithi, kunye nezinto ezikhethwayo. Oku kukuvumela ukuba uhlukanise kwaye ulungelelanise umxholo, unyuso, kunye noyilo lwevenkile kwiprofayile yomsebenzisi ngamnye.
• Iingcebiso ezenziwe nge-hyper-personalizedAmaqonga afana neAmazon atyala uninzi lwempumelelo yawo kwiinkqubo zeengcebiso ezisekwe kwi-AI ezibonisa iimveliso ezilungiselelwe umdla wabasebenzisi okanye izinto ezithengiweyo zangaphambili, zinyusa kakhulu izinga lokuguqulwa.
• Umboniso wemveliso kunye namaxabiso ahlengahlengiswe ngexesha lokwenyaniI-AI inokubeka phambili i-eco-friendly, iteknoloji-phambili, ifashoni-phambili, okanye naluphi na olunye udidi lweemveliso ezisekwe kwiipateni zabasebenzisi, kwaye inike amaxabiso omntu, izaphulelo, okanye amaxabiso asekelwe kwindlela yokuziphatha kunye nendawo.
• Smart cross-selling and up-selling: Iingcebiso ezizenzekelayo kwiimveliso ezixhasayo okanye eziphezulu ezisekelwe kuhlalutyo lwento ethengwe ngabanye abasebenzisi abaneprofayile efanayo kunye nembali yabo yokuthenga, eyonyusa ixabiso elithengiweyo.
• Ukukhangela okulungiselelweyo kunye neengcebiso eziqikelelwayo: Enkosi kwisemantic kunye nokukhangela kwangaphambili, i-AI inceda abathengi bafumane into abayidingayo nokuba abawasebenzisi amagama achanekileyo okanye benze iimpazamo zokuchwetheza.

Uncedo oluhlakaniphile kunye nenkxaso ye-24/7: ii-chatbots, abancedisi, kunye nenkxaso ye-omnichannel

Inkonzo yabathengi ibisoloko ingumngeni kwi-eCommerce, ngakumbi ngaphandle kweeyure zeofisi.. Nangona kunjalo, ii-chatbots kunye nabancedisi benyani bakwazile ukuyiguqula le nkalo. Izixhobo ezifana ne-Amazon's Rufus okanye i-eDesk's Ava zibonisa ukuvela kwee-bots zemveli zibe zintsonkothile kakhulu nabancedisi abakrelekrele, abakwaziyo ukunxibelelana ngokwendalo kwaye banike iimpendulo eziluncedo ngexesha lokwenyani.

Zinegalelo ngantoni ezi nkqubo?

• Balungisa amathandabuzo ngoko nangokoUkusuka kulwazi lwemveliso, ubungakanani, kunye nokuhambelana nemigaqo-nkqubo yokuthumela kunye nokubuyisela, yonke into isonjululwa ngemizuzwana kwaye ngaphandle kokungenelela komntu.
• Cebisa iimveliso zomntu: Bahlalutya imbali yomsebenzisi kunye nokukhangela ukukhangela ezinye iindlela ezinomdla kubo.
• Bajongana nemiyalelo kwaye balawule izehlo: Baququzelela ukuzisebenzela, ukunciphisa umthwalo kubasebenzi kunye nokuqinisekisa iimpendulo ngalo naliphi na ixesha lemini okanye ebusuku.
• Ukuphucula ukugcinwa kunye nokwaneliseka: Ukusetyenziswa kwayo kwandisa amathuba okuba umthengi athenge kwakhona, ngokwedatha epapashiweyo, nge-20%.
• Bafunda kwaye baziqhelanise: Zibandakanya ingxelo yomsebenzisi kwaye zihlaziywa rhoqo ukuphucula ukusebenza kwazo.

Ngaphaya koko, i-AI ivumela ii-chatbots ukuba zithethe ngeelwimi ezininzi kwaye ziqhelane neemarike ezahlukeneyo kunye neenyani zenkcubeko, zivula ucango lokuziswa kwamanye amazwe kunye nonikezelo lwenkonzo olubandakanyayo.

Uphendlo olukwinqanaba eliphezulu: ilizwi, umfanekiso, kunye nolwimi lwendalo

Ukukhangela kunye nokufumana imveliso kwivenkile ye-intanethi kunye namawaka ereferensi kunokuphazamisa. Apha i-AI izise uguqulo lokwenyani ngokubandakanya iindlela ezintsha zokukhangela:

• Ukukhangelwa kwelizwi: Enkosi kubancedisi abafana ne-Alexa, uSiri, okanye uMncedisi kaGoogle, uku-odola into, ukwenza izikhumbuzo, okanye ukubuza imibuzo kulula njengokuyithetha ngokuvakalayo. Nangona kusekho ulwando kumazwe athetha iSpanish, ikamva lalatha ngokucacileyo kolu tshintsho.
• Ukukhangela okubonakalayo: Ukulayisha umfanekiso okanye ukuskena into kuvumela i-AI ukuba iyichonge kwaye ibonise iinketho ezinxulumeneyo okanye iimveliso ezincedisayo. IAmazon, iPinterest, kunye neAliexpress sele idibanise le teknoloji ngeziphumo ezigqwesileyo.
• Uphendlo lweSemantic kunye noqikelelo: Akusekho ukuthembela kumagama angundoqo agqibeleleyo. Ngoku ungachwetheza "izihlangu zokubaleka ezikhululekileyo phantsi kwe-80 €" kwaye ufumane iziphumo ezichanekileyo, njengoko i-AI itolika umxholo kunye nezihluzi ngokusekelwe kwizinto ozikhethayo.

Ukuphucula kunye nokuzenzekela kolungiselelo, uluhlu lwempahla, kunye nokubonelela

Enye yezona ntloko zinkulu kuyo nayiphi na ishishini le-eCommerce kukuqinisekisa ukuba iimveliso ziyafumaneka, ukuba akukho kuphelelwa okanye ukugqithisa okuvelisa iindleko ezingeyomfuneko.. I-AI iguqula ulawulo lwempahla kunye nolungiselelo ngeendlela ezininzi:

• Uqikelelo lwemfuno: Isebenzisa idatha yembali, intsingiselo yokukhangela, kunye nezinto zangaphandle (ezifana nemikhankaso yokuthengisa, imozulu, okanye iziganeko) ukuqikelela ukuba zeziphi iimveliso eziza kuthengisa kakhulu kwaye zilungelelanise uluhlu lwempahla ngokufanelekileyo.
• Ukuzaliswa ngokuzenzekelayo: Ikuvumela ukuba wenze iiodolo zisebenze ngokuzenzekelayo kubaxhasi xa into ethile iwela ngaphantsi komqobo othile.
• Indlela kunye nokuhanjiswa kakuhleI-AI ihlalutya i-traffic, iindawo ezifunwa kakhulu, kunye neendawo zokugcina iimpahla zokunciphisa amaxesha okuhanjiswa kunye neendleko zempahla.
• Ungqamaniso olupheleleyo nee-ERPs kunye neeCRM: Amaqonga akrelekrele, anje ngeDynamics 365 okanye ezifanayo, zikuvumela ukuba ubeke embindini kuyo yonke intengiso, uluhlu lwempahla, kunye nolwazi lolungiselelo ukujonga imeko yeshishini lakho ngexesha lokwenyani.

Iinkampani ezifana neAmazon kunye neZara zisebenzisa ezi nkqubo ukuthumela iimveliso kumaziko othungelwano akufutshane nangaphambi kokuba intengiso yenzeke, iqinisekisa isantya kunye nokufumaneka.

Ulawulo lwexabiso olunamandla nolukhuphisanayo

Ixabiso lihlala lingomnye wemiba ephambili xa uthatha isigqibo malunga nokuthengwa kwe-intanethi.. Izisombululo ze-AI zikuvumela ukuba ujonge abantu okhuphisana nabo, ubone iindlela, kwaye ulungelelanise ngokuzenzekelayo amaxabiso ukuze ukwandise ukuthengisa kunye nemida, nokuba usabele kwiinguqu ezingalindelekanga kwimfuno okanye ukufumaneka kwesitokhwe.

Iingenelo eziphambili:

• Izaziso malunga notshintsho lwamaxabiso kukhuphiswanoI-AI inokuthumela izaziso ngoko nangoko xa imbangi ithoba amaxabiso, ikuvumela ukuba usabele ngokukhawuleza.
• Izaphulelo ezenzelwe wena kunye nentengiso: Unikezelo lunokuqaliswa lujolise kumacandelo athile okanye nokuba abasebenzisi ngabanye.
• Yandisa umda ngaphandle kokuphulukana nokhuphiswano: Ilahleko ngenxa yezaphulelo ezigqithisileyo okanye ukuwa emva kwemarike kuyaphetshwa.

Ukuveliswa komxholo ozenzekelayo kunye nokuphucula

Ukubhala iinkcazo zemveliso, izithuba zeblogi, okanye iileta zeendaba zinokuthatha iiyure zomsebenzi., ngakumbi ukuba ibandakanya iikhathalogu ezinkulu. Izixhobo zokuvelisa ze-AI zenza:

• Yenza iinkcazo eziphuculweyo ze-SEO: Eyodwa, elungiselelwe imveliso kunye namagama angundoqo afanelekileyo.
• Hlaziya imifanekiso yemveliso: Ukuphucula umgangatho wabo, ukususa imvelaphi okanye ukuziqhelanisa neefomathi ezahlukeneyo ngaphandle kokulahlekelwa umgangatho.
• Ukupapasha umxholo ngokuzenzekela: Oku kuqinisekisa ukuba ivenkile ihlala ibonelela ngeemveliso ezikhangayo kunye nezihlaziyiweyo.

Oku akuphuculi kuphela amava omsebenzisi, kodwa kukwanceda ekuphuculeni umgangatho we-injini yokukhangela kunye nokutsala i-traffic yendalo.

Ulwahlulo oluphezulu kunye nohlalutyo lwabathengi oluqikelelweyo

Ukwazi umthengi wakho kubalulekile ekuyileni amaphulo okuthengisa kunye nokuphucula inkonzo.. I-AI ikuvumela ukuba uhlalutye iipatheni zokuthenga kwaye wahlule isiseko somthengi wakho ngokwamacandelo amancinci ngokusekwe kumdla, inqanaba lenkcitho, amaxesha okuthenga, kunye nokukhethwa kwesitishi.

• Ukwahlulahlula ngokuziphatha: Umthengi ngamnye ufumana imiyalezo elungiselelwe umdla wabo.
• Ukuthengisa Flow AutomationIinkokeli ziguqulwa zibe ngabathengi ngokusebenzisa amacebo axhotyiswe nge-AI kunye nemiyalezo.
• Ukufunyanwa kwezahlulo zexabiso eliphezulu: Chonga abona basebenzisi banengeniso yokugxila kwimizamo yokunyaniseka kwabo.
• Uhlalutyo oluqikelelweyoIzixhobo ezifana ne-Google Analytics zisebenzisa i-AI ukulindela ukuguqulwa kwamathuba kunye nokufumanisa umngcipheko wokulahlwa, okwenza kube lula ukuthatha izigqibo.

Iintengiso ezichanekileyo kunye namaphulo okuthengisa

Iiplatifti zentengiso ziqhubela phambili ngokuqhutywa yi-AI algorithms., elungisa ngokuzenzekelayo abaphulaphuli, abaqulunqi, kunye nohlahlo lwabiwo-mali ukuze bafumane eyona nzuzo ingcono kutyalo-mali.

• Icandelo leSmart: Kuphela ngabasebenzisi abanethuba eliphezulu lokuthenga abachaphazelekileyo.
• Ibhidi kunye nokwandisa uhlahlo lwabiwo-mali: I-AI ihlengahlengisa ngexesha lokwenyani ukuba yimalini echithwe kunye nokuba yeyiphi imikhankaso.
• Ukuchongwa kweendlela ezintsha kunye nabaphulaphuli: Khangela iintshukumo zemarike phambi kokhuphiswano.

Konke oku kwenza ukuba kubekho amaphulo asebenzayo, angaphazamisi kangako, kwaye anempembelelo ephezulu.

Usetyenziso olusebenzayo: amabali obomi bokwenyani

Iinkampani kuwo onke amacandelo ziguqukele kubukrelekrele bokwenziwa ukuze ziguqule iivenkile zazo ezikwi-Intanethi kwaye ziphucule amava okuthenga:

• Amazon: Iingcebiso ezenzelwe wena, ulungiselelo lwangaphambili, kunye nee-chatbots zenkonzo yabathengi. Ivelisa i-35% yokuthengisa kwayo ngokubulela kwi-AI.
• Alibaba: Inikezela ngeengcebiso ezenzelwe wena, ilawula izehlo, kwaye ide ithethe namaxabiso ngokuzenzekelayo usebenzisa i-AI.
• Zara: I-inventri yexesha langempela kunye nohlengahlengiso lwemveliso ngokusekelwe kwimfuno efunyenwe yi-AI.
• Starbucks: Ukwenza okuthandwa nguwe kwi-app yakho yeselula ngokusekwe kwimikhwa yomthengi ngamnye.
• Sephora: Imveliso ebonakalayo izama-on kunye nokuqondwa kobuso ukucebisa izithunzi.
• I-H & M.: Ii-Chatbots kunye nenyani eyandisiweyo yokukhetha iimpahla kunye nempahla.
• IKEA: Isicelo se-AR kunye ne-AI yokujonga ifenitshala ekhaya kwinqanaba lokwenyani.
• Wave Spas: Ukunciphisa iziganeko zangaphambi kokuthengiswa ukuya kuthi ga kwi-70% enkosi kwi-chatbot Ava yayo, eqonda ikhathalogu ngcono kunabasebenzi abaninzi.

Iinzuzo eziphambili kubathengi kunye namashishini

Nokuba unevenkile ekwi-intanethi okanye ungumthengi rhoqo, i-AI inokuguqula ngokupheleleyo amava okuthenga nokuthengisa.:

• Iziphumo ezikhawulezayo nezenzelwe wena: Abathengi bafumana kanye le nto bayifunayo ngemizuzwana.
• 24/7 Uncedo: Imibuzo isonjululwe nangaliphi na ixesha ngeengcebiso ezifanelekileyo.
• Smart Product Discovery: Izinto ezinxulumeneyo ziyacetyiswa ukuba awukhange uziqwalasele.
• Unikezelo olufanelekileyo kunye nezaphulelo: Awusafumani i-spam, kodwa iintengiso ezihambelana nyani nezinto ozithandayo.
• Ukunciphisa uxinzelelo kunye nokudandatheka: Ukukhangela kulula kwaye ukuthenga kukhawuleza.
• Iinkampani ezinengeniso eninzi kunye nezisebenzayo: Iimpazamo zokusebenza ezimbalwa kunye neentengiso ezininzi zibulela kulawulo oluzenzekelayo kunye nohlalutyo lwexesha langempela.

Imingeni kunye nezitshixo zokuphunyezwa kweenqobo ezisesikweni nezizinzileyo

Ayisiyiyo yonke into ehamba ngenqanawa: ukuphumeza i-AI kwi-eCommerce kubandakanya ukoyisa imiceli mngeni yobugcisa kunye neyokuziphatha.:

• Ukhuseleko lwedatha kunye nobumfihloKubalulekile ukuthobela imimiselo (efana ne-GDPR eYurophu) kwaye usebenzise ulwazi lwabathengi ngokungafihlisiyo, luhlala luququzelela ulawulo kunye nokukhetha ukuphuma kwi-personalization.
• Ukuhlanganiswa kweenkqubo kunye nomgangatho wedathaI-AI isebenza kuphela xa inikwe amandla ngedatha ethembekileyo, ehlaziyiweyo, kunye nelawulwa kakuhle.
• Ukusekwa kweqela kunye nokuziqhelanisa: Abasebenzi kufuneka baqonde kwaye bayazi indlela yokusebenzisa ezi zixhobo ukuze bafezekise ukusebenza okuphezulu.
• Ukuhlaziywa rhoqoIcandelo livela ngokukhawuleza, ngoko ke kubalulekile ukuhlala unolwazi malunga neentsingiselo kunye nezixhobo.

Kuphela ziinkampani ezilawula i-AI ngokuziphatha, ngokufanelekileyo, nangokuphandle eziya kufumana ukuthenjwa kunye nokuthembeka kwabathengi babo.

Ukufika kobukrelekrele bokwenziwa kwi-eCommerce uphawu lokutshintsha ekuthengeni kwi-intanethi kunye nokulawulwa kwevenkile ebonakalayo. Ukusuka kunikezelo lomntu siqu kunye nenkonzo yabathengi ukuya kwizinto zokusebenza, amaxabiso, ukwahlula, kunye nokuveliswa komxholo, i-AI sisitshixo sokuguqula ivenkile eqhelekileyo ibe ngumatshini wokuthengisa osebenzayo, ojolise kubathengi. Kucacile ukuba ukusebenzisa amandla obukrelekrele bokwenziwa akuseyonto ikhethiweyo, kodwa iyimfuneko ngoku nakwikamva lorhwebo lwedijithali.